Privacy Policy

The Nudge ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at thenudge.ai (the "Website").

Data controller / responsible entity: The Nudge L.L.C-FZ

Registered location: Dubai, United Arab Emirates (Meydan Free Zone)

Registered Address:
Meydan Grandstand, 6th Floor,
Meydan Road, Nad Al Sheba,
Dubai, United Arab Emirates

Note: This Privacy Policy applies to the Website only. Our products (TrustLoop and Nudge) have separate, more detailed privacy policies. See section 12 below.

2.1 Information You Provide

When you interact with the Website, you may voluntarily provide:

• Contact information: name, email address, company name, and message content when you submit a contact form or join a waitlist
• Communications: any information you provide when corresponding with us

2.2 Information Automatically Collected

When you visit the Website, we may automatically collect certain technical information, including:

• Usage data: pages you visit, time spent on pages, navigation paths, referring URLs, and general interaction patterns
• Device information: browser type, operating system, device type, and screen resolution
• Log data: IP address (anonymized), access times, and error logs

Important: We do not link this usage data to your personal identity. All analytics are anonymous and aggregated.

We use the information we collect to:

• Respond to your inquiries and provide customer support
• Process waitlist registrations and send updates about our products
• Improve the Website's functionality, content, and user experience
• Understand how visitors use the Website through anonymous analytics
• Send occasional updates, newsletters, or marketing communications (with your consent)
• Detect, prevent, and address technical issues or security threats
• Comply with legal obligations and enforce our Terms of Service

Depending on your location, we process your personal data based on the following legal grounds:

• Consent: when you voluntarily submit information through forms or subscribe to communications
• Legitimate interests: to operate and improve the Website, understand user behavior, and communicate about our products
• Legal obligations: to comply with applicable laws and regulations

Right to withdraw consent: You may withdraw your consent at any time by contacting us at trustloop.legal@thenudge.ai. Withdrawal does not affect the lawfulness of processing before withdrawal.

We do not sell your personal data. We may share your information only in the following limited circumstances:

• Service providers: trusted third-party services that help us operate the Website (e.g., hosting providers, email services, analytics platforms) under strict confidentiality agreements
• Legal requirements: when required by law, court order, or government authority, or to protect our rights, property, or safety
• Business transfers: in connection with a merger, acquisition, or sale of assets, your information may be transferred to the new entity

All service providers are carefully selected and contractually obligated to protect your data and use it only for the purposes we specify.

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Contact form submissions: retained for up to 2 years or until you request deletion
• Waitlist registrations: retained until the product launches or you unsubscribe, plus 30 days for administrative purposes
• Anonymous analytics: retained in aggregated form indefinitely (not personally identifiable)
• Business records: contracts, invoices, and legal/compliance records may be retained for at least 7 years as required by law

You may request deletion of your personal data at any time by contacting trustloop.legal@thenudge.ai.

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption in transit (TLS/SSL) for all data transmitted to and from the Website
• Secure hosting infrastructure with regular security updates and monitoring
• Access controls and authentication for internal systems
• Regular security assessments and vulnerability testing

While we take reasonable steps to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

Depending on your location (particularly if you are in the European Economic Area, United Kingdom, or other jurisdictions with comprehensive data protection laws), you may have the following rights:

The Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will delete it.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email (if you have provided your email address) or through a prominent notice on the Website
• Where required by law, obtain your renewed consent for material changes affecting how we process your data

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us: